Have You Ever Thought To Yourself Why You Or The People You Know Buy Expensive Items
This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. You may not have thought of this idea before but knowing why may help you make better purchasing decisions.
There are many types of research and studies that have been made in order to answer this question. One study is that of a French philosopher named Pierre Bourdieu that indicated Luxus-Marken as a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. For more information about it go here!
They possess meanings to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you purchase a luxury item as a gift for your loved one.
Majority of us believe that luxury items are more durable. This is for the reason that they are sold at an expensive price because they are made from high-quality materials. For example, you may opt to purchase a bag sold cheaply than from a luxury brand but you will be more ensured that the bag from the luxury brand is more durable.
Luxury brands also tend to be more eye-catching. Fashion conscious individuals are able to make a more distinctive persona wearing luxury brands. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. It was even found out that women go through the effort of spending a ton of money on these luxury brands in order for their man not to get stolen. This website will tell you more about it.
Purchasing luxury brands are rewards to ourselves. Through our hard earned money, the luxury items serve as a trophy to those overtime work. Many of us are able to give ourselves this trophy since luxury brands are now made more accessible on the internet. You just have to own the right amount of money to enjoy it.
Luxury brands are authentic. An example of this is a lipstick from a well-known company. You will be ensured that the materials or chemicals mixed in the item are safe for your health. This is for the reason that they make their products through years of experiments. Cheaper brands will not assure you this.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. One study indicated that Germans and Italians purchase luxury brands since they value quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.
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